Now, look at Zuckerberg. He didn't lose because he lacked money. He lost because he was fighting a Ghost.

Now, look at Zuckerberg. He didn't lose because he lacked money. He lost because he was fighting a Ghost. Let's look at his "Office" scene. He thought the problem with Zoom was: "I can't see your 3D f...

Now, look at Zuckerberg. He didn't lose because he lacked money. He lost because he was fighting a Ghost.
Let's look at his "Office" scene. He thought the problem with Zoom was: "I can't see your 3D face." So he put us in cartoon conference rooms.
But ask yourself: Is that your problem?
No. The problem with meetings is that they are too long, too boring, and inefficient. The Primary Contradiction is Efficiency. The Metaverse didn't solve that. It made it even worse. It added friction. It added weight. It’s like putting solid gold wheels on a carriage. It’s expensive, it’s shiny... and the horse can’t move.
And Social scene?
Zuckerberg looked at Instagram and missed the point. He thought the 'Primary Contradiction' was Online Isolation.
His solution? Horizon Worlds. A place to hang out as avatars.
But there are two massive Logic Holes here.
First: The Friction Trap. Social interaction requires 'Low Friction.' Why do we love texting? Why do we love scrolling St...